The global trend indicates that within any given country locally manufactured goods are ranked above products manufactured in any other country*. Ellies encourages local manufacture of a wide range of its products and is well-placed to exploit South African loyalties in this regard.
With respect to the television/satellite market specifically, research indicates that Africa represents a large and rapidly growing market for subscription television, estimated to be over $3 billion by 2015.+ In addition consumer electronics shipments increase every year, with devices such as digital televisions, DVD recorders and portable audio players leading the market.# Ellies is therefore strongly positioned to capitalise on this growth.
Research conducted by:
*The Roy Morgan ‘Country of Manufacture Study 2005
+Gateway Communications 2007
#In-Stat Multimedia Entertainment Equipment Services 2007