Packaging & Marketing
The group boasts one of the largest packaging plants in the country with two types of specialised packaging facilities:
- Cryovacing - three cryovacing machines wrap boxed goods in a strong ultra clear plastic;
- Plastic blister packaging - the group has the capacity to pack up to 600 000 blisters a month.
This division devises and implements innovative strategies to entrench and enhance the brand. An inhouse art department designs artwork for packaging and promotions. The division further manages the group’s corporate identity and devises in-store promotions and competitions to promote new products and create public awareness.