Sales & Merchandising
The sales force consists of over 170 sales representatives, sales managers, product knowledge specialists and merchandisers throughout Southern Africa.
Ellies’ five key customer areas are:
- furniture chain stores;
- retail chain stores;
- hardware chain stores;
- independent stores; and
- exports.
The group’s specialist sales teams are acquainted with the unique sales methods, techniques and calling patterns applicable to each customer type. Fully stocked trade counters country wide cater for small independent installers. Each Ellies branch has a dedicated telesales departments - call centre staff process orders, allocate installation technicians for customers who have purchased pre-paid installation vouchers and track the installation process.