Mission Statement

Our Mission

The Ellies Group is an organisation, which provides products and services to people, and we endeavour to let this inform everything we do. We’re not just a corporate institution – we’re a family. Our mission is to offer you solutions that truly make a difference to your life.

As a leader in the industry, we pride ourselves on products that are utilitarian, innovative, high quality engineered with your best interests at heart – without cutting corners. We’re here to assist you with direct, honest, trustworthy advice – no mess, zero fuss – so you’re empowered to make the decisions you need to.

We’re an ambitious bunch, and Ellies Group’s bigger goal is to be the brand of choice when it comes to satellite, multimedia, electronic, electrical, lighting, energy-efficient and power solutions products, in both the residential and commercial sectors.

We’re also deeply committed to empowerment; helping to create business opportunities and stimulating SMME growth is a fundamental pillar of our belief system.

The bottom line is that we’re here for you. Your experience of our brand and the value you get from our products is what counts most to us.