Ellie Salkow

Elliot Salkow (64)

Chairman of the Board

Elliott Salkow began his career as a salesman and honed his entrepreneur skills early in South Africa and later in the United Kingdom. On returning to South Africa to sell television aerials for the then, Aerial King, where he was employed in-house at the company as a sales representative.

In 1979, he started Ellies and with great entrepreneurial spirit and flair, he soon recognised, exploited and created the opportunities. With his natural business instinct, mathematical mind and talent in delegation and motivation, he steadily grew the business from 5 staff to the business it is today some 30 years later.

Today Ellie remains 'hands-on' and involved in all aspects of the business. His instinct and experience remains a valuable asset to Ellies.

Wayne Samson

Wayne Samson (52)

Chief Executive Officer

Wayne has been a loyal member of the Ellies team for over 25 years, elevating himself from his initial position as an assistant in the dispatch and factory division to General Manager in 1993, Wayne was appointed in 1998 as Operations Director of the group. Wayne was appointed as CEO of Ellies Holdings in 2007.

Adrian Bock (49)

Chief Financial Officer

Adrian is a qualified Chartered Accountant, specialising in turnaround strategies, with a wealth of experience in corporate finance, mergers and acquisitions, change management, financial department set-up and re‑engineering. Adrian completed his articles at PKF in Cape Town in 1997. He has been the Chief Financial Officer of an Aim-listed company (Beacon Hill Resources Plc) and the group finance director of a JSE-listed company (Trusco Group Holdings Limited). Adrian also worked in the United Kingdom for four years at Accenture Consulting and Deutsche Bank. Upon his return to South Africa in 2001, Adrian served as one of the founding partners of an audit firm rendering a full range of financial services before founding ALB Capital, a niche corporate finance house.

Raymond Berkman

Raymond Berkman (60)

Executive Director

Raymond worked at Woolworths as Department Manager for a number of years. He joined Ellies in 1980, where he brought with him the structures and techniques he learned and assisted in the creation of the foundation on which Ellies now stands. In 1985 he pioneered by establishing Ellies Cape Town as the first official branch of Ellies Electronics. He remains the force currently behind the continued success of the Western Cape region.

Non-Executive Directors

Fikile Mkhize

Fikile Mkhize (45)

Independent non-executive director

On 1 June 2012, Ellies appointed Fikile to the board of directors as independent non-executive director. Fikile holds a Masters Degree in Business Leadership from the University of South Africa (UNISA), and is currently the Group Manager for IT at Mutual & Federal, responsible for Finance and Compliance Risk.

Oliver Fortuin

Oliver Fortuin (51)

Lead Independant Non-Executive Director

Oliver has more than 21 years' experience in the technology industry, 16 of these with IBM. He currently serves as General Manager, IBM South Africa, a role he assumed in July 2009.

Prior to re-joining IBM in July 2009, Fortuin was the Managing Director of Hewlett-Packard South Africa and General Manager, Technology Solutions Group (TSG). In this role he drove the enterprise hardware, software and services business, and lead the regional management team.

Prior to that, Fortuin was Hewlett-Packard South Africa's Director for HP Services.

Prior to joining HP in 2006, he held various executive positions in the IBM Corporation, including General Manager of the IBM PC Business for Africa. He joined Lenovo South Africa as a member of the EMEA (Europe, Middle East & Africa) management team when Lenovo acquired IBM's PC business in 2005.

Malcolm Goodford

Malcolm Goodford (50)

Independant Non-Executive Director

Malcolm Goodford has had a career of twenty-three years in the IT industry.

He joined Burroughs Computers as a trainee engineer in 1985 and attended a number of developmental programmes over the coming years. Since 1985, Malcolm held numerous senior positions with a number of major companies and worked abroad (Geneva and US) for a short while. These positions have ranged from technical roles through to senior jobs in sales and marketing.

Malcolm left full-time employment to start his own business in 1998. The company he formed, MG and Associates is an executive search and niche recruitment and ICT consultancy.