1979

Established by current Chairman, Ellie Salkow in Johannesburg, Gauteng with five employees, selling only television aerials

1985

Cape Town branch opened by Raymon Berkman

1987

Open second branch in Durban

1987-1992

Branches established in Port Elizabeth, Windhoek, Polokwane, Gaborone, Nelspruit, East London and Bloemfontein

1990

Group broadens product range to include remote controls and various and various other accessories

1995

ElSat founded with the advent of satellite TV into the South African market

1996-2007

ElSat founded with the advent of satellite TV into the South African market

1995

Ellies and ElSat become household brands while the Group continues to expand the product range to include audio, telephone accessories and domestic electrical

1995

Ellies and ElSat become household brands. Group continues to expand product range to include audio and telephone accessories.

2007

Listed on the JSE Alternative Exchange (AltX) with 908 employees

2008

Ellies acquires Megatron Federal

2009

Altech UEC and Ellies enter into distribution agreement.

2010

Issued maiden dividend
Moved to the Main Board of JSE – “Electronics and Electrical” sector

Established Ellies Lighting division
November: Established renewable energy initiative through unique store within a store concept

Ellies Renewable Energy assisted Eskom with Project Power Save, removing 170 MegaWatts (MW) from the national grid

Ellies launched its Commercial Lighting division

A restructuring of the business commenced

Centralising of the account system, rightsizing of the business model and outsourcing of warehouse and logistics