1979

Established by current Chairman Ellie Salkow in Johannesburg, Gauteng with 5 employees

1985

Open Cape Town branch

1987

Open second branch in Durban

1987-1992

Branches established in Port Elizabeth, Windhoek, Polokwane, Gaborone, Nelspruit, East London and Bloemfontein

1990

Group broadens product range to include remote controls and other accessories

1995

ElSat founded with the advent of satellite TV into the South African market

1996-2007

Ellies and ElSat become household brands. Group continues to expand product range to include audio and telephone accessories.

2007

List JSE Alternative Exchange (Altx) 

908 Employees

Ellies aquires Megatron Federal (Pty) Ltd

2008

Two additional appointments to the Board of Directors - Mr Malcolm Ronald Goodford and Mr Ryan Otto

2009

Altech UEC and Ellies enter into distribution agreement.

2010

Aquire agency for Level1, Attac and Equip

Issue maiden dividend

Moved to the Main Board of the JSE - Electronics and Electrical sector

Establish renewable energy initiative through unique store within a store concept